This is a 28 page magazine pitch for Mountain Biking. The pitch's chief ambition is to communicate ideas of speed, adrenaline and that mountain biking is a great exercise. To offer a view of mountain biking that exposes its dynamism was great fun.
Breaking away from traditional text columns allowed the text to be formed into shapes suggestive of mechanical or geometric forms. Forms that mirror the structures in the bikes and in the photographs positioned aside the text. The approach was to give a sense of dynamism to the text by trying to get the words to leap from the page - creating tension between each element.